Smokey Joes Mascot Logo
Artwork Type:
Digital Painting
Art Completed:
2022
Illustration Tools:
Paintstorm Studio and CorelDraw, on Huion Inspiroy 1060P graphics tablet
Art Description
This was a mascot logo that I illustrated for Smokey Joes* food truck in the UK.
The initial brief was a burger smoking a cigar with a hat, but the client wasn’t sure what style they wanted, so I provided some rough concepts. The client chose the first concept but requested a moustache and eyes, as well as a few tweaks along the way. They also wanted the text straight and separate from the mascot, so they could have it printed along the top of the food truck.
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